How Film Trailers Are Used To Attract An Audience..? - Ms Holliday

Film: The Children
Genre: Horror (British)



The Sound Track Being Played And The Voice Over Emphasizes The Trailer. This Is Because; The Non Diegetic Sound Which Has Been Used Is Mainly Played On Contented Occasions Were The Children Are Able To Take Pleasure In Listening To. As The Sound Track Suddenly Turns Off And The Voice Over Is Being Heard, This Shows The More Dramatic Side To The Trailer Which Therefore Creates An Enigma, For The Audience To Go And Watch The Film. The Main Points Are Featured In The Trailer As It Enables The Audience To Figure Out What The Film Will Be About. As Each Clip Is Linked On To The Next, It Commences To Unfold The Narrative. Therefore, The Trailer Attracts The People Who Are Into The Horror Movies. As A Result, The Audience Will Be Given A Brief Idea About The Film, To Then See Whether They Would Like To Go And Watch The Film. For Example, By Featuring The Scene Which Shows Someone Lying On The Snow With A Trail Of Blood Gives Away The Genre, Which Is Horror. Therefore, It Attracts A Wide Range Of The Audience, As Many People Will Be Interested In Watching This Movie.

The Genre Of The Film Is Established In The Trailer By The Repulsion Being Shown. As A Result, This Indicates That The Film Will Be A Thriller As There Are Many Scenes Which Feature Death And Blood. Moreover, Dramatic Sound Has Also Been Added To The Trailer, To Give Away The Genre Straight Away. By Listening To The Non Diegetic Sound Being Played Such As The Actors Screams And Shouts Signifies That The Film Is A Horror. Therefore, The Trailer Makes It Easy For The Audience To Point Out What The Genre Of The Film Is. The Trailer Features Scenes Such As A Child Slapping Its Mother. Therefore, The Name Of The Film Can Connote That ‘The Children’ Will Be About Each Child’s Behaviour Changing Throughout The Film, Which Leads It Into Becoming Horror.

For The Information We See In The Trailer, The Primary Target Audience Appears To Be Teenagers From The Age Of 15 To 21. This Is Because; The Movie Is A Thriller, Which Suggests That It Will Not Be Suitable For The Younger Children As It May Lead To Nightmares. Therefore, People From The Age Of 15 And Over Are Able To Watch It. Moreover, The Secondary Audience Can Be Adults From The Age Of 21 And Over, Mainly Up Till The Parents In Their Late 30’s. This Is Because; The Film Features Young Adults Who Appear To Be The Children’s Parents/ Guardians. Therefore, This Shows That Parents May Also Be Interested In Watching The Movie. Also, Due To The Fact That The Film Is Called ‘The Children’, Again This May Interest The Parents Into Watching The Film As It May Create An Enigma.

The Trailer Shows The Audience That This Film Is Worth Coming To See As The Quick Edited Shots Create An Effect For The Audience, In Order For Them To Understand What Is Going On. From The Beginning Of The Trailer To The End, It Shows The Children’s Change In Behaviour As They Modify From Innocent Children To Frightening Kids. Therefore, This Creates An Enigma For The Audience, As They Try To Comprehend With The Shots Being Shown, What Is Going On Throughout The Trailer. As A Result, The Trailer Shows The Audience That This Film Is Worth Coming To See As It Creates A Dramatic Effect In The End, For The Audience To Question Themselves With What May Happen Next, Resulting In Them Coming To Watch The Film.

The Conventions Of Film Trailers:

Quick Edited Shots
Close Ups On The Characters
Soundtrack Being Played Along With The Dialogue Being Spoken By The Characters
Institution Being Shown - Vertigo Films
Diegetic Sound – Voiceover
Timing Of The Trailer
Release Date